The blogosphere has exploded in the past decade. With over 30 million bloggers in the US alone, it is now harder than ever to stand out amongst the crowd. While it is difficult, it is …Read More →
Posts Tagged with: copywriting
Bad grammar can be as irritating to the ear as nails on a chalkboard. In an instant, you can destroy your credibility and reputation with a simple comma. A properly constructed sentence is usually overlooked …Read More →
“You can’t bore people into buying your product,” said the late, great David Ogilvy, “You can only interest them.”
And the sooner you start, the better.
You have five seconds (at most) to hook the reader, so …Read More →
In previous articles, we discussed why your company needs a content strategy and provided some simple copywriting tips that apply to everyone in business. To build on that foundation, this post addresses the importance of …Read More →