Emojis, those intriguing yellow smiley faces and other illustrations, have taken the Internet by storm, allowing a new, fun way to communicate with your audience. Even adding a simple emoji to the subject line of your email blast could increase your open rate. This easy little trick isn’t, however, for every company and every email …
It takes time and effort to create effective and long-withstanding email campaigns, so follow these 6 best practices to ensure you’re getting the most out of your email marketing. Set Goals: Why do you want to send that email to contacts or prospects? What are you looking to achieve? Set goals to drive traffic to …
Email marketing campaigns are an important vehicle to reach new and existing customers, especially during the holiday season. A well thought out holiday email can result in top of mind awareness for your brand and higher holiday sales. Below are 3 tips to help improve your email marketing strategy this holiday season. Create fun, holiday-themed …
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Email marketing is an effective marketing tool to communicate specific messages to your target audience. Used effectively, email marketing can foster brand relationships, build brand loyalty, and increase brand awareness. However, sending out emails that are never opened will have no impact. Below are three ways to help get your emails noticed, leading to higher …
