engagement

Boosting Your Engagement

Social media plays an important role in any business’s marketing plan, but most people are so focused on increasing their likes or followers, they don’t realize they are concentrating on the wrong thing. People like or follow a company because their friends have or they are interested in the product, but more often than not …

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3 Steps to a Better Press Release

Press releases are an essential part of your marketing strategy. They keep your industry informed as to what is happening with your company. A great press release is sometimes the first step in further coverage about your company, leading to more overall visibility of your brand. Below are three steps to help you produce a …

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