As we move into 2015, marketers are looking for trends that will make the most impact in the New Year. Brand transparency is one of those trends expected to have a major effect on the success of brands this year. With the rise of social media, consumers are able to communicate with one another in …
As the original mass medium, radio has been proven over time to be an advantageous advertising outlet that still deserves a role in marketing strategies. Radio has an enormous reach that spans across demographics, ethnicities, and geographies. We have compiled the following statistics that illustrate just how impactful radio can be: Radio reaches more than …
Listen Up! Radio Still Claims Its Rightful Place as a Marketing Medium Read More »
Email marketing is an effective marketing tool to communicate specific messages to your target audience. Used effectively, email marketing can foster brand relationships, build brand loyalty, and increase brand awareness. However, sending out emails that are never opened will have no impact. Below are three ways to help get your emails noticed, leading to higher …
