As we move into 2015, marketers are looking for trends that will make the most impact in the New Year. Brand transparency is one of those trends expected to have a major effect on the …
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As the original mass medium, radio has been proven over time to be an advantageous advertising outlet that still deserves a role in marketing strategies. Radio has an enormous reach that spans across demographics, ethnicities, …
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Email marketing is an effective marketing tool to communicate specific messages to your target audience. Used effectively, email marketing can foster brand relationships, build brand loyalty, and increase brand awareness. However, sending out emails that …
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