marketing

Tap Into the Millennial Market

One of the most coveted targets for marketing efforts is the millennial generation. They represent one of the biggest spenders of any age group, plus this spending will grow as they become larger money earners. Here are a few tips to make sure your advertising messages are on point. Go Where They Are If there’s …

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Think Outside The Box

One of the leading methods in engaging your audience in today’s market is to utilize experiential marketing. You may have never heard the term, but it’s one of the most personal ways to connect with your audience. Experiential marketing can be a little hard to define, but it’s any method of advertising that involves direct, …

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Boosting Your Engagement

Social media plays an important role in any business’s marketing plan, but most people are so focused on increasing their likes or followers, they don’t realize they are concentrating on the wrong thing. People like or follow a company because their friends have or they are interested in the product, but more often than not …

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Internet Radio: Here to Stay

Internet radio – radio that is able to stream over the web from virtually anywhere in the world, from a multitude of internet-connected devices – has changed the radio marketing landscape forever. Internet stations like Songza, Pandora, and Spotify are gaining momentum and marketers are taking notice. Below are a few ways internet radio has …

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Stats to Know: Mobile Marketing

Mobile marketing is a trend here to stay and brands must adapt to meet the needs of the modern consumer. We have compiled the following statistics to prove why mobile marketing is so successful: Nearly 2/3 of Americans own a smart phone and 19% of Americans rely on a smartphone for accessing online services and …

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3 Steps for a More Engaging Content Marketing Strategy

Content marketing is creating and distributing content that adds value to your relationships with your customers. Developing an engaging content marketing strategy helps reinforce your existing customer relationships and drives new customers to your brand. We have outlined three steps below that will help you develop a more engaging content marketing strategy: Understand your audience: …

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3 Steps to a Better Tagline

A tagline is an integral first step of brand building. A strong tagline will convey the benefits of your business and deliver the core message of your brand. Successful taglines connect with your audience on an emotional level. We have outlined three steps to help you create a better tagline. Do research: Research what your …

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Visual Content = Maximum Impact

A picture is worth a thousand words. As attention spans continue to shorten, it is crucial to take every opportunity to communicate your message as quickly and as clearly as possible. There is no better way than through the use of visual content. To make the most out of your marketing strategy, it is necessary …

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