radio

Internet Radio: Here to Stay

Internet radio – radio that is able to stream over the web from virtually anywhere in the world, from a multitude of internet-connected devices – has changed the radio marketing landscape forever. Internet stations like Songza, Pandora, and Spotify are gaining momentum and marketers are taking notice. Below are a few ways internet radio has …

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Listen Up! Radio Still Claims Its Rightful Place as a Marketing Medium

As the original mass medium, radio has been proven over time to be an advantageous advertising outlet that still deserves a role in marketing strategies. Radio has an enormous reach that spans across demographics, ethnicities, and geographies. We have compiled the following statistics that illustrate just how impactful radio can be: Radio reaches more than …

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