Marketing to Millennials 101

One in four people in the United States is a Millennial, making them a generation that cannot be ignored by brands. With buying power worth trillions, Millennials expect more of brands than ever before. Below are three ways to connect with your Millennial consumers: Listen: Millennials want to interact with brands that understand their needs. …

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Brand Advocacy Matters

A brand advocate is a person or customer who speaks favorably about your brand and passes positive word-of-mouth messages to other people. According to multiple case studies, brand advocates are: 5X more valuable than average customers Spend at least 2X as much as average customers Spend 3X as much as average customers over their lifetime …

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