Posts Tagged with: relationships

Marketing to Millennials 101

By Posted in - E-Note on May 14th, 2015

One in four people in the United States is a Millennial, making them a generation that cannot be ignored by brands. With buying power worth trillions, Millennials expect more of brands than ever before. Below …

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Brand Advocacy Matters

By Posted in - E-Note on July 22nd, 2014

A brand advocate is a person or customer who speaks favorably about your brand and passes positive word-of-mouth messages to other people. According to multiple case studies, brand advocates are:

5X more valuable than average customers
Spend …

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The Power of a Testimonial

By Posted in - E-Note on April 4th, 2013

In today’s market, a client testimonial is the equivalent of gold. With varying customer opinions, a positive review or testimonial can make or break a sale.

If you’re wondering why a testimonial is so important, it’s …

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3 Ways Your Brand can be More Human

By Posted in - E-Note on March 21st, 2013

It’s important, for several reasons, for businesses to learn how to humanize their brand. Making a brand more human can be accomplished in many ways; for example, word of mouth, customer service interactions, advertising, personal …

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