Social media plays an important role in any business’s marketing plan, but most people are so focused on increasing their likes or followers, they don’t realize they are concentrating on the wrong thing. People like …
Read More →
Social media has become one of the best tools a company can use to connect with their customers, but what people have to understand is that you can’t run your company’s social media like your …
Read More →
Social media platforms have created a unique public forum for consumers to quickly …
Read More →
The brands that will succeed in 2015 are the ones that connect with their audience on social media. However, social media trends are constantly evolving. We have identified three major social media trends that you …
Read More →
As consumers develop shorter attention spans and utilize multiple devices at once, it is becoming harder for marketers to ensure that their messages are being noticed by their target audience. Social media marketing is on …
Read More →
Social media automation tools like Hootsuite, TweetDeck, or Sprout Social are effective time-savers for any social marketer. However, there are some do’s and don’ts on how to effectively use these tools.
Do: Automate your regular social …
Read More →
Sometimes negative press on social media is inevitable. We are in the information age, meaning negative press can be seen by more people than ever before. Since consumers have the tools to express themselves quickly …
Read More →
Online video conferencing is becoming a more popular way to connect with audiences and Google+ has developed a tool to help users connect privately or publicly for group conversations: the Google Hangout. The Google Hangouts …
Read More →
Hashtags are powerful tools used to identify messages about specific topics. Not only do hashtags increase the virality of the content you put online, they can make your content easily stand out to followers, thus …
Read More →The days of link building to improve SEO are long gone as search engines become increasingly intelligent in finding new and better ways to rank websites. Social SEO refers to the idea that social media …
Read More →