Byard F. Brogan Princesse Legacy Collection A Campaign Fit for a Princess Using Storytelling and Social Media to Reach the Right Target Audience “Adding” Interest Back to a Gift-Giving Tradition Byard F. Brogan is a longtime jewelry manufacturer who wanted to re-energize his Princesse Legacy Pearl Collection, his version of an add-a-pearl program. These programs …
Social media plays an important role in any business’s marketing plan, but most people are so focused on increasing their likes or followers, they don’t realize they are concentrating on the wrong thing. People like or follow a company because their friends have or they are interested in the product, but more often than not …
Social media has become one of the best tools a company can use to connect with their customers, but what people have to understand is that you can’t run your company’s social media like your personal one. Here are 5 tips to help you get the most out of your social media accounts. Don’t over …
Social media platforms have created a unique public forum for consumers to quickly spread their opinions and experiences with brands across the web for other consumers to read. And while social media can serve as a great tool to build brand loyalty and to foster customer relationships, it can also serve as a platform for …
3 Steps to Handle Negative Comments on Social Media Read More »
The brands that will succeed in 2015 are the ones that connect with their audience on social media. However, social media trends are constantly evolving. We have identified three major social media trends that you will want to take advantage of this year: The Rise of Video: Video will continue to dominate the digital landscape …
Look Out! 3 Social Media Trends to Watch in 2015 Read More »
As consumers develop shorter attention spans and utilize multiple devices at once, it is becoming harder for marketers to ensure that their messages are being noticed by their target audience. Social media marketing is on the rise and has become a new outlet for marketers to reach specific demographics, along with the tools to pinpoint …
The Time to Target Your Audience on Facebook is Now Read More »
Social media automation tools like Hootsuite, TweetDeck, or Sprout Social are effective time-savers for any social marketer. However, there are some do’s and don’ts on how to effectively use these tools. Do: Automate your regular social media postings or announcements This is what social media automation tools are for — to make scheduling your content …
Sometimes negative press on social media is inevitable. We are in the information age, meaning negative press can be seen by more people than ever before. Since consumers have the tools to express themselves quickly and easily, it is crucial for businesses to understand what to do when receiving negative press on social media. Follow …
Online video conferencing is becoming a more popular way to connect with audiences and Google+ has developed a tool to help users connect privately or publicly for group conversations: the Google Hangout. The Google Hangouts are still relatively new and businesses are still trying to determine if they are a useful resource. There are two …
Google+ Hangouts: Why Your Company Should Use Them! Read More »
Hashtags are powerful tools used to identify messages about specific topics. Not only do hashtags increase the virality of the content you put online, they can make your content easily stand out to followers, thus increasing engagement. Branded hashtags are now being used to drive conversation while building brand recognition and loyalty. Below are a …
