Byard F. Brogan Princesse Legacy Collection
Byard F. Brogan Princesse Legacy Collection A Campaign Fit for a Princess Using Storytelling and Social Media to Reach the Right Target Audience “Adding” Interest Back to a Gift-Giving Tradition Byard F. Brogan is a longtime jewelry manufacturer who wanted to re-energize his Princesse Legacy Pearl Collection, his version of an add-a-pearl program. These programs …