Slogan or Tagline?

Everyone has heard a catchy phrase at the end of a commercial that leaves a lasting impression and creates a positive memory associated with what you just saw. But what about letting people know what your company is all about? That’s the difference between a tagline and a slogan, and knowing it can help create …

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3 Steps to a Better Tagline

A tagline is an integral first step of brand building. A strong tagline will convey the benefits of your business and deliver the core message of your brand. Successful taglines connect with your audience on an emotional level. We have outlined three steps to help you create a better tagline. Do research: Research what your …

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