One of the most coveted targets for marketing efforts is the millennial generation. They represent one of the biggest spenders of any age group, plus this spending will grow as they become larger money earners. Here are a few tips to make sure your advertising messages are on point. Go Where They Are If there’s …
The amount of data that can be obtained today about your prospective online consumer is growing rapidly. Web data such as page views, hits, clicks, time spent on the site, or conversions can all give insight into your target market and the success of your online presence in engaging them. While all of this information …
As consumers develop shorter attention spans and utilize multiple devices at once, it is becoming harder for marketers to ensure that their messages are being noticed by their target audience. Social media marketing is on the rise and has become a new outlet for marketers to reach specific demographics, along with the tools to pinpoint …
The Time to Target Your Audience on Facebook is Now Read More »
Email marketing is an effective marketing tool to communicate specific messages to your target audience. Used effectively, email marketing can foster brand relationships, build brand loyalty, and increase brand awareness. However, sending out emails that are never opened will have no impact. Below are three ways to help get your emails noticed, leading to higher …
Defining a target market is a crucial step in establishing a solid foundation for your business. Below are four tactics to help your business define its target market. Focus: Focus your budget and brand message on the consumers who are more likely to buy from you. You cannot afford to target everyone. Focusing your efforts …
Creating content that converts to an action is an essential tool to encourage your target market to further engage with your brand. It is now essential to create content that your audience will want to read and that makes them want to take action, like signing up for your mailing list or purchasing your products …
