One of the most coveted targets for marketing efforts is the millennial generation. They represent one of the biggest spenders of any age group, plus this spending will grow as they become larger money earners. …
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The amount of data that can be obtained today about your prospective online consumer is growing rapidly. Web data such as page views, hits, clicks, time spent on the site, or conversions can all give …
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As consumers develop shorter attention spans and utilize multiple devices at once, it is becoming harder for marketers to ensure that their messages are being noticed by their target audience. Social media marketing is on …
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Email marketing is an effective marketing tool to communicate specific messages to your target audience. Used effectively, email marketing can foster brand relationships, build brand loyalty, and increase brand awareness. However, sending out emails that …
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Defining a target market is a crucial step in establishing a solid foundation for your business. Below are four tactics to help your business define its target market.
Focus: Focus your budget and brand message on …
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Creating content that converts to an action is an essential tool to encourage your target market to further engage with your brand. It is now essential to create content that your audience will want to …
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