How Well Do You Know Your Audience?

One of the most important aspects of marketing and advertising is making sure you’re telling the right message to the right people. Understanding what drives your customers to make a purchase creates a much more effective message than just simply getting your name out there. You won’t see a company that sells baseball cleats run …

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Magazine Ad Trends to Watch

It is clear that the magazine media landscape is changing and has been for some time now. However, marketers are still figuring out what these changes mean for them. Below are three magazine trends to watch that will impact your magazine ad strategies: Go digital: The magazine media format will continue to shift to digital. …

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Marketing to Millennials 101

One in four people in the United States is a Millennial, making them a generation that cannot be ignored by brands. With buying power worth trillions, Millennials expect more of brands than ever before. Below are three ways to connect with your Millennial consumers: Listen: Millennials want to interact with brands that understand their needs. …

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