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Magazine Ad Trends to Watch

It is clear that the magazine media landscape is changing and has been for some time now. However, marketers are still figuring out what these changes mean for them. Below are three magazine trends to watch that will impact your magazine ad strategies: Go digital: The magazine media format will continue to shift to digital. …

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Native Video 101

Native advertising, ads that are a form of content marketing that share functionality with non-ad content, look the same as the other content on the site, and are included in the consumption experience, was a top marketing trend of 2014. In 2015, native video is projected to be a top trend. So, what exactly is …

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