While spooky ghouls and ghosts may be running amok this month, it’s time for retailers to kickstart their holiday marketing strategies. Some may think it’s too early, or even too late, but let’s dispel that myth once and for all. When it comes to initial holiday marketing planning, there’s no such thing as “too early.” In fact, for retail businesses, if you haven’t started planning yet, you’re actually a bit behind the curve. But don’t fret; there are always steps you can take to get ahead, even if you’re starting a bit late. Here are a few tips to help you get started:
Expand Your Holiday Horizons
One common misconception is that holiday marketing is all about Christmas and Thanksgiving. While those are undoubtedly major holidays, there’s a whole host of fall and winter celebrations to consider when planning your strategies. Don’t limit yourself; think about:
- Black Friday
- Small Business Saturday
- Cyber Monday
- New Year’s Eve/Day
- And the numerous state-level holidays in between.
By incorporating these occasions into your marketing materials, you’ll have more content to share and can expect a greater response from your audience.
Repurpose Your Ad Copy
Running short on time for your holiday campaigns? Consider repurposing your existing ads by adding holiday-themed keywords. This simple tweak can infuse your successful campaigns with a festive spirit, making them more relevant and exciting for the season.
Don’t let the approaching holidays catch you off guard and send you into a multimedia planning frenzy. Start making your media plans well in advance of the holiday season—like right now. Develop clear strategies to guide you through the process, and remember that content consumption changes during the holiday season so make sure you adapt your marketing strategies accordingly.
Launching your holiday marketing strategy early and maintaining an active online presence will help you capture the attention and wallets of eager shoppers. Happy holidays!
If you’d like to learn more about how we can elevate your brand or business this holiday season, feel free to get in touch with us.