Taking Full Advantage of Email Marketing

By Posted in - E-Note on May 1st, 2013 0 Comments

Email has become so prominent in our culture that the majority of individuals know how to use it—and they use it a lot. With the rise of smart phones and mobile devices, email is accessible to most people all the time.

Since email is so important in our culture, marketers and advertisers should be taking full advantage of this valuable media. Here are a few tips for how to take full advantage of email marketing.

Make Your Email Campaign Enticing: Often the subject line of an email more important, than the body of the email. Why? People will choose whether or not to open an email based on its subject line.

Include a Call to Action: Once you get your audience base to open the email, you want to make sure that they are directed to a specific call to action. Are they supposed to purchase something? Are they asked to talk to someone? Are they supposed to share the email with their friends? Make your message clear about where you want your audience to go and what you want them to do.

Keep it simple: Be strategic in how you construct your email so that it opens quickly and that all of the links work. Having solid computer programmers and software to help you achieve this is key, since nothing is worse than a great email that has broken hyperlinks.

Make It Measurable: Measure your email marketing campaign to see how many emails bounced, sat unopened, or were in fact, opened. When you track them, you can begin to gauge just how successful your email marketing campaigns are and what made one more effective than another.

These tips are just a starting point when analyzing what makes a good email marketing campaign. You must constantly optimize the process and specifics of your emails in order to keep your content interesting and effective. If you would like help reaching your audience through their inbox, simply contact us to get started.

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