The Changing Media Landscape
While we spend most of our time focusing on the practical application of marketing and advertising for our clients, we also enjoy considering the philosophy and theory behind marketing, advertising, and the media we use. As one example, check out this TED video by Clay Shirky on how dramatically the media landscape has changed and why.
Quote of interest: “These tools don’t get socially interesting until they get technologically boring. It isn’t when the shiny new tools show up that their uses start permeating society. It’s when everybody is able to take them for granted.”
Videos like this are intriguing as they capture a 30,000-foot view of the shifts that continue to occur in media each and every day. Fortunately, the information has real-world application for your business as you determine how you’re going to use the various media available to reach people and grow your organization.
Don’t know how? That just so happens to be our area of expertise. Contact us if you want to learn more about how to use the changing media landscape to your benefit.