Our Storytelling Social Media Campaign is designed to drive jewelry shoppers into your retailers’ stores to buy your products during the most critical jewelry-purchasing holidays and seasons: Valentine’s Day, Mother’s Day, bridal season, and Christmas. It’s affordable for both you and your retailers. We provide everything you need to sell the program to them, including solicitation materials, AND we do all the work.

Select the products you want to feature and Harmon creates a certain number of complex storytelling product videos, depending on the campaign (Valentine’s Day, Mother’s Day, bridal, Christmas, etc.). We develop descriptive copywriting, written to accompany each video and intended to target a specific audience.

Throughout the campaign, your products are shown to all the jewelry shoppers in your retailers’ markets. That’s because we don’t just post the videos and copy on Facebook and Instagram–we boost them. The precise targeting parameters, schedule, and advertising dollars that we set ensure your products are seen by everyone interested in fine jewelry who lives in a certain radius from the stores, not just a store’s current social following. It’s an effective way to reach the right shoppers and drive them to buy.

For the length of the campaign, we’ll post and boost the complex storytelling product videos and copy directly through participating retailers Facebook and/or Instagram accounts. Retailers will pay for the boosting fee to promote your products, which goes directly to Facebook. We will handle every detail of the program, from contacting the retailer for access to their social media feed, to sending them a content calendar, to selecting the target audience for each post. When the campaign is done, we will send you performance analytics for each retailer.