As we move into 2015, marketers are looking for trends that will make the most impact in the New Year. Brand transparency is one of those trends expected to have a major effect on the success of brands this year. With the rise of social media, consumers are able to communicate with one another in unprecedented ways. This has forced companies to adopt some level of transparency, however companies should strive towards having a greater level of transparency in 2015 to further build consumer relationships and brand loyalty. Here are 3 ways to help increase your brand’s transparency:
Over-share: Transparency equals accessibility. Share more than the bare minimum to show consumers your brand is an open book. Over-sharing will help build your brand image and foster consumer relationships.
Be honest: Consumers will continue to be powerful and educated in 2015. They will be able to easily spot companies who are putting on a façade or projecting an image that is not authentic. Be honest about what your brand is and what your brand stands for to help build brand loyalty.
Listen: Listen to your customers. Pay attention to what they want in order to provide more relevant content. This will also help promote customer relationships since it shows your consumers that you care about them and their needs.
Brand transparency will become one of the most important marketing tools in 2015. Looking for ways to increase your brand transparency? The Harmon Group is here to help. Contact us today to get started.
Until next time,