Picture this—you upload an image of your product to your company website and you want people to be able to find it when searching. So you give your product a description like “it’s red, shaped like a box, has a handle” and so on. While a perfectly good overview of what you’re selling, that description will likely get lost in the online shuffle, and that’s where SEO comes in.
SEO, or search engine optimization, is the process of making sure your brand or product is easy to find and comes up near the top of the list when consumers are searching the Internet. Think of someone searching “I need a new hair dryer.” If you run a local appliance store, proper SEO will make sure you’re one of the first websites to pop up on the list. Then the consumer is just one click away from seeing what you have to offer.
Here are a few examples of how to use SEO for your brand:
Keyword Density and Proximity
Just like the product description, you need to have a list of relevant terms that you think people will use when searching for you. The trick is being succinct but thorough. You should pick a few of the most relevant keywords, and then optimize your product descriptions and other text.
Ever see a quick sell in the description of a company after you search for them online? Such as Target saying “Your one stop shop for all home essentials.” That’s a meta description, a snap of content that shows underneath a search link’s name. Implementing these gives consumers the first glance into what you offer.
When you have your search terms and meta descriptions ready to go, make sure people will know what they’re looking at when they visit your site. Your pages should be easy to navigate and clearly show what is being offered. That way people will know exactly what they’re looking into.
SEO is part of the new wave of marketing, and requires some serious know-how on the development side. Luckily, Harmon Group is here to help. We have a dedicated staff ready to take your brand to the next level. Give us a call and we’ll get started.
Until next time,