There are iconic characters throughout American history that were born in the world of advertising. The Lucky Charms leprechaun, Mr. Clean, and the Geico Gecko are all instantly recognizable characters that people associate with a brand. They can be powerful tools to help make yours just as memorable to your current and potential customers.
Using a spokesman or mascot is a great way to build awareness for your brand. Not only is it a method to provide consistent messaging across your media, but it gives fans a way to interact with the company in a fun way. Think of the possibilities on social media. A dedicated Facebook page or Twitter account that can directly handle customer questions in character creates a memorable impression of the brand.
Just look at Rudolph the Red-Nosed Reindeer. He was actually created to help sell children’s books at department store Montgomery Ward. He became so wildly successful that he’s transcended the role of mascot into icon. In that same vein, a mascot for your brand can become a timeless association with your identity, worth more than a temporary celebrity endorsement. In fact, research shows that mascots generate at least double the social media buzz that celebrity endorsements offer.
We’d like to share with you an example from our very own agency. A client came to us wanting to promote their new line of pearl necklaces, targeting young women. We created not only a relatable character to connect with, but also an entire adventure story to get wrapped up in. We are proud to say the Adventures of Princesse Pearl has gained thousands of followers that will last for years.
What worked for that, and can work for you, is the right fit for your company. Appealing to young women called on fulfilling every girl’s fantasy to be a princess, but maybe your brand is different. That’s what we’re here for. Harmon Group can assess what the strengths of your brand are, and the right way to craft the messaging. We have a dedicated team that can come up with a character that can personify exactly what you’re about. Call us today and we’ll get started.
Until next time,
