Video marketing allows messages to be conveyed with much more impact than simple text content. The web continues to trend towards videos in 2014 and YouTube remains the top video-sharing site. According to Nielson, YouTube reaches more US adults ages 18-34 than any cable network. With over a billion unique visitors every month, YouTube is a becoming a hot spot for content marketing.
YouTube allows marketers to increase social conversations and organic SEO. It also offers the ability to create advertising videos that are billed only when watched, the ability to target specific demographics, analytics tools, and capabilities where all videos are compatible across all devices.
Tommy Walker, an established YouTube channel host, has outlined the following tips to increase the searchability of your YouTube videos:
- Keyword Research: What phrases would people use to find your videos? Utilize these when plugging in keywords to the title and description of your videos.
- Title Tag Optimization: Use a keyword phrase in the title that describes the video, but make sure to avoid terms that could be interpreted as spam.
- Description Optimization: Include specific keywords in the description of your video to increase searchability, but don’t overdo it. Too many keywords will be interpreted as keyword plugging and labeled spam by search engines and therefore will not show up in search results. Also, remember to include your call-to-action and link back to your site.
- Video Transcript: A step often overlooked, taking the time to work on the video transcript will increase the likelihood of your videos showing up in search results. Google and other search engines rely on this information to rank videos and other results based on relevance to the search. The more information you provide, the better.
One last thing for marketers to remember: the best videos are ones that tell a story, are well edited, and short.
Until next time,