Maintaining a digital presence has become crucial to a company’s success over the past decade, because the majority of customers desire and expect instant access to information and services. In fact, 85% of B2B businesses search the web before making a purchase decision. With your website being your brand’s first impression to the world, it’s essential to have a user-friendly platform with a clear and meaningful message. Try incorporating these five vital components into your website design in order to boost conversions and overall impressions of your brand.
1. A Comprehensive Homepage
Your website’s homepage gives the fundamental first impression to visitors. Because it’s the page that people initially encounter, it’s the most important component in getting your brand’s message across and keeping people engaged enough to stay on the site. According to a study conducted by KoMarketing, once on a company’s homepage, 86% of visitors want to see information about that company’s products/services. Your homepage should clearly show every key component of your brand. It should effectively answer the questions, “Who? What? When? Where? and Why?”
There are many strategies to make your calls-to-action more successful such as color, placement, surrounding text, and wording. Clickable buttons have proven to be effective. In fact, making CTAs look like buttons created a 45% boost in clicks for CreateDebate. By urging the viewer to “learn more” or “buy here,” you’ll keep them focused on the main purpose of your digital presence, which is to gain customers. Other effective strategies for boosting click-through rates include brightly colored CTAs, large arrows, and using the first person such as, “start my free trial today.”
3. Simple Navigation
Simplicity in your website’s navigation is key in order for viewers to find their way around your website and eventually, buy your product. Research estimates that approximately 50% of potential sales are lost because users can’t find information. In order to keep viewers on your page and assist them in making a purchase, keep your navigation fool-proof with clear language, detailed subcategories/drop down menus, and a logo that links back to your homepage at all times.
In today’s digital world, having a mobile-friendly website is essential to any business. With approximately 60% of Internet access being mobile, your website must easily convert between computer, smartphone, and tablet use. Make sure your mobile navigation and calls-to-action are just as effective as they are on the computer in order to ensure that potential customers can learn about you and buy from you on-the-go.
5. Meaningful and Relevant Content
Your company’s website needs to have meaningful and relevant content in order to keep viewers and convert them to loyal customers. While alluring verbiage and design may bring viewers to your landing page, the consistency of that allure is what will keep them there. In fact, 38% of people will stop engaging with a website if the content/layout is unattractive. Your content should be interesting, visually appealing, and most importantly, applicable to the product or service you’re trying to advertise.
With so much of consumer’s information coming from the Internet, a comprehensive website is key in maintaining a successful business and increasing ROI and brand awareness. Here at Harmon Group, we have a team of expert graphic designers and marketers who can create or revamp your company’s website. Contact us today.