Secrets to Building a Successful Mailing List

Email marketing remains a powerful and enduring tool in the world of digital communication. In fact, it’s no secret that email marketing is here to stay. Research has proven that email is a whopping 40 times more effective at acquiring new customers than Facebook or X. Unlike even the most sophisticated social media strategies, email can directly reach your customers’ inboxes, making it an invaluable resource in your marketing arsenal.

However, the sad truth is that many mailing lists are falling short of delivering the desired results. Businesses often send out newsletters and promotional announcements, eagerly awaiting increased engagement, only to find that the desired interaction never materializes. But don’t be discouraged because Harmon is here to help!  We’ve outlined the first three steps to supercharge your email list.

Create a Giveaway: It might sound counterintuitive, but giving away a sample of your expertise can work wonders. Why, you ask? It’s because providing a sample establishes your authority and demonstrates your expertise. Customers are savvy enough to recognize that your free sample is just the tip of the iceberg, and they’ll be more than willing to pay for your products or services when they come back for more. This gesture also goes a long way in cultivating customer loyalty.

Start by offering a free PDF or eBook, such as “8 Things to Consider When Buying Jewelry.””Free Holiday Hosting Guide,” or  “How to Care for Your Jewelry So It Lasts a Lifetime”. People are sometimes hesitant to join yet another mailing list, but they’ll gladly do it in exchange for something that offers real value.

Craft a Great Welcome Email: We understand that running a business can be demanding, and any opportunity to automate a process is a win. Did you know you can set up your email service to automatically send welcome emails?

A potential customer is never more receptive to your message than when you’ve just provided them with something for free. A welcome email is the ideal moment to send an email introducing your products or services. The beauty of it is that this can all happen automatically. Just be sure to avoid a pushy, hard sell approach when setting this up, as it’s essential to build trust with your audience.

Set Up an Automated Campaign: Your email marketing journey doesn’t end with the initial welcome email; it’s merely the starting point. Every email marketing service provides the option to establish automated campaigns, which are a series of pre-written emails sent out automatically on a predetermined schedule.

For instance, if a customer buys a product from you, they can receive an email thanking them for their business, followed by a second email a week later, inviting them to share their new purchase on social media. Another week later, they can receive a third email offering a discount on their next purchase. These automated campaigns can also be triggered by various other actions, such as new subscriptions or reminders about abandoned online shopping carts.

If you find yourself overwhelmed with these tasks, remember that Harmon is always here to help! We can help you determine the most effective automated campaigns for your business. Our copywriters will capture your company’s unique voice, and our designers will create eye-catching layouts that align seamlessly with your brand.

If you’re tired of losing customers due to underperforming email lists, contact us today.